Target audience

It's crucial to do research and find out your target audience for your film, if not then you might be aiming at the wrong people who wont even bother looking at your film. to find your "core" target audience you first have to do demographic research, which is the age you are aiming at, the gender, type of class and ethnicity. once you have done that you have a good idea of your core target audience and do other types of research in order to expand you films target audience.

the average age that people watch horror films is between the ages of 18-24, there isnt much of gap between gender, social class and ethnicity because it is pretty much balanced when it comes to horror films especially ours, where it is similar to Paranormal Activity, many people had gone to watch that type of horror because it was something new and diffrent which people in this modern day love to watch, here is a graph that shows precisely of population of people who watched horror films and their age.

After CASE production group had looked at the graph we all had a good idea of who to aim our 2 minute film at. the main story of our film is a demon/ghost attacking 3 students in detention one by one, so this meant since its going to be students aged between 16-18, the film target audience will need to be low because not alot of elderly people will tend to watch horror especially about students specifically ages above 30+. we are not much concerned about social class, because normally there is a balance between social class in watching horror genre films. as you can see above up to 48% of 18-24 year olds go to watch horror movies so we had though to broaden the age limit to 16-24 year olds which would help to expand the amount of views that it will be watched. this target audience is aimed at both gender and any social class and ethnicity its mainly aimed at the teenagers and young adults because the majority age group who watch horror movies are between the ages of 18-24, which seemed perfect to have ours 16-24.

We also did further research within our school, we had thought it be a better idea if we asked between ages of 14-18 in what kind of genre film they would watch and why, this had a better outcome because our results where first hand and it give us a good updated view in what teenagers really like to watch. after we had asked and got the results there was a variety of answers but we had a clear understanding in which target audience to choose from, 10% of people in the Windsor boys school, aged between 14-18 said they prefer Thriller and others, 20% of the people in WBS said they'd prefer to watch comedy, whereas 30% of the people in WBS said they prefer Action genre and the rest of the 40% who we had asked in the windsor boys school said they prefer Horror genre than any other, which showed infact that horror is very popular and most talked about in school especially at ages between 14-18, which was a great result for us in finding a right target audience, although we asked smajority of boys it still showed us in what teenagers preferred to watch.